A great sample of crisis response outline

The Centers for Disease Control and Prevention (CDC), state and local health departments and the Food and Drug Administration (FDA) are collaboratively investigating a fungal meningitis outbreak among patients who received contaminated steroid injection.

There are total 344 cases counted and 25 deaths among 18 states. (The last case update was on Oct. 27 at 2 pm. For the latest update, go to Multistate Fungal Meningitis Outbreak Investigation website.) Gil Rudawsky pointed out that CDC’s communication on deadly meningitis outbreak provides a great sample of crisis response outline in his post on PR Daily.

I re-posted the outline here to share with you if you ever need to write a crisis response on web. Your crisis response should include:

• A prominent link to the landing page on its main homepage;
• A “Current Situation” feed of the latest news;
• “How the CDC is responding” info;
• Clear information on the outbreak, with this sentence bolded: “This form of meningitis is not contagious.”
• An at-a-glance box offering a quick info on the outbreak;
• Current case count map;
• List of related links to get more information about meningitis;
• Links to other federal agencies involved in the investigation;
• Special link with information for medical professionals;
• FAQ’s for the public and patients;
• Press link that includes latest releases;
• And prominent links on how to contact the CDC.


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