Monthly Archives: October 2012

Corporate Social Responsibility (CSR)

Today, consumers are more Corporate Social Responsibility (CSR)-conscious. We know that companies should not only concern themselves with how to maximize profit for shareholders but also have concern for the environment, for local communities, for employees and ethical practices. CSR is oftentimes also described as the corporate “triple bottom line”– the totality of the corporation’s financial, social, […]

Cause Marketing

Recently, I’m on to different kinds of marketing that are involved in social change process. Earlier, I learned that there is social marketing which intends to influence behavior for good and making positive changes among individuals in a target society, and this is what mainly counts to social marketing’s profit. Here’s another kind of marketing […]

A great sample of crisis response outline

The Centers for Disease Control and Prevention (CDC), state and local health departments and the Food and Drug Administration (FDA) are collaboratively investigating a fungal meningitis outbreak among patients who received contaminated steroid injection. There are total 344 cases counted and 25 deaths among 18 states. (The last case update was on Oct. 27 at […]

What is PR?

PR stands for public relations. I like how Deirdre Breakenridge defines PR. He said PR is “a profession founded on both actions and words.” True, we call one who keeps his promise “a man of his words” because he does what he says. Doing is as important as saying. A PR campaign’s goal, for example, […]